Friday, October 16, 2009

Japan promotes Global Handwashing Day

October 15, 2009 Millions of children and adults in over 80 countries are marking the second annual Global Handwashing Day with special events and activities. As part of this effort, UNICEF Japan and its partners have launched a project to promote handwashing among children in Japan and around the world.

Watch the 'Global Handwashing Dance' public service announcement, choreographed and performed by Kaiji Moriyama to promote improved hygiene for children in Japan and worldwide.

Handwashing with soap is an effective way to prevent the spread of diseases and illnesses such as diarrhoea, pneumonia and the H1N1 infuenza virus. It is one of the most affordable and effective interventions to prevent needless deaths of children under the age of five.

The UNICEF Japan initiative has two objectives: to promote proper handwashing and to raise awareness about the problem of children dying of preventable diseases.

A global movement

Children from Cambodia, China, the Lao People’s Democratic Republic, Madagascar and Timor-Leste participated in a second video spot that is being shown on digital billboards in Japan.

By featuring these children from across the globe, the spot illustrates how handwashing with soap has become a worldwide movement. It is hoped that the video will foster a sense of camaraderie among children in different countries and regions.

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